Ben & Jerrys Animal Carton Characters Revealed
The beloved ice cream brand, Ben & Jerry's, has been a staple in many of our freezers for decades. But have you ever wondered about the story behind their iconic animal carton characters? From the cow on the Chunky Monkey carton to the penguin on the Penguin Perch, these characters have become an integral part of the Ben & Jerry's brand identity.
In this article, we'll delve into the history of these characters, their design process, and what they represent. We'll also explore how these characters have become an essential part of the Ben & Jerry's brand and how they contribute to the company's mission and values.
History of the Animal Carton Characters
The first animal carton character was introduced in 1988, when Ben & Jerry's began featuring a cow on their cartons. This was a nod to the company's roots in Vermont, where cows are a symbol of the state's dairy industry. The cow was designed by Woody Jackson, a friend of Ben Cohen's, who was tasked with creating a character that would stand out on store shelves.
Over the years, more characters were added to the Ben & Jerry's family, including the penguin, the polar bear, and the monkey. Each character was designed to reflect the unique personality and flavor profile of each ice cream flavor.
Design Process
The design process for the animal carton characters involves a collaborative effort between Ben & Jerry's in-house design team and external designers. The team works together to brainstorm ideas, sketch out concepts, and refine the designs until they have a character that accurately represents the brand and the flavor.
"We want our characters to be fun, playful, and engaging," says Jody Eley, Ben & Jerry's Director of Marketing. "We also want them to reflect the values and personality of our brand. We're a company that's all about having fun and making a difference, so we want our characters to convey that."
Meaning Behind the Characters
Each animal carton character has a unique personality and symbolism. The cow, for example, represents the company's commitment to sustainable agriculture and dairy farming practices. The penguin, on the other hand, represents the brand's efforts to reduce its environmental footprint and promote climate justice.
"The characters are more than just a fun design element," says Eley. "They're a way for us to tell our story and convey our values. We want our customers to connect with our brand on a deeper level, and the characters help us do that."
Impact on the Brand
The animal carton characters have become an essential part of the Ben & Jerry's brand identity. They're a key element of the company's packaging and marketing efforts, and they help set the brand apart from its competitors.
"The characters have been a game-changer for us," says Eley. "They've helped us connect with our customers on a deeper level and create a loyal following. We've even seen fans of the brand create their own art and merchandise featuring the characters."
Printable Ben & Jerry's Animal Carton Characters
Want to bring the Ben & Jerry's animal carton characters to life? You can print out your own versions of the characters using our downloadable templates. Simply click on the links below to access the printable files.
- Ben & Jerry's Cow Printable
- Ben & Jerry's Penguin Printable
- Ben & Jerry's Monkey Printable
Gallery of Ben & Jerry's Animal Carton Characters
FAQs
What inspired the design of the Ben & Jerry's animal carton characters?
+The design of the animal carton characters was inspired by the company's commitment to sustainability and social justice. The characters were designed to reflect the unique personality and flavor profile of each ice cream flavor.
What do the animal carton characters represent?
+The animal carton characters represent the company's values and mission. Each character has a unique personality and symbolism, from the cow representing sustainable agriculture to the penguin representing climate justice.
Can I print out my own Ben & Jerry's animal carton characters?
+Yes, you can print out your own Ben & Jerry's animal carton characters using our downloadable templates. Simply click on the links above to access the printable files.
We hope this article has given you a deeper appreciation for the Ben & Jerry's animal carton characters and the story behind them. Whether you're a longtime fan of the brand or just discovering it, these characters are sure to bring a smile to your face. So go ahead, print out your own versions of the characters and share them with your friends and family!